Pricing / deal-conversion layer

Free until first verified lead. Independent broker plans start at $150/mo.

PEO Tools is priced as a conversion layer for brokers, not as a small software bill. No commission, no marketplace toll, and no broker-owned lead routed away from you.

Live engine, sample brand, no account. Free until first verified lead.

Public entry point, scoped rollouts

Same engine, same proof, different rollout size.

The public number is the independent broker starting point. Network, multi-office, and PEO partner deployments are quoted based on rollout, domain count, routing, and support needs. You own every lead in every model.

Independent broker
$150/mo start
For the broker putting Proofline under their own brand and working verified leads directly.
  • +Proofline on one approved domain
  • +The full engine and line-by-line report
  • +Verified lead delivery to you
  • +No commission, no marketplace toll
  • +Broker owns the lead
+ Voice Assist available as an add-on
Free until first verified lead.
Network / multi-office
Quoted
For firms running the engine across offices, producers, domains, or a shared lead-routing operation.
  • +Rollout based on offices and domains
  • +Lead routing built around your workflow
  • +CRM delivery scoped before launch
  • +Shared reporting across the deployment
  • +Same proof standard on every site
+ Voice Assist available as an add-on
Quoted based on rollout.
PEO partner deployment
Let's talk
For PEO partners deploying broker-branded proof across a channel, region, or referral program.
  • +Channel rollout plan
  • +Per-broker configuration
  • +Partner-level reporting
  • +Install and support model scoped up front
  • +No marketplace detour
+ Voice Assist included
Quoted based on rollout.
Voice assist / optional add-on

Add a live guide to every Proofline screen.

An AI voice guide on your locked preview and your full report, under your brand. It catches the prospect at the unlock and warms the handoff to your discovery process, and it drops every conversation into the same lead record. Like the engine, it only earns its place if it lifts your verified leads and broker conversations.

Voice Assist

Available as part of setup for qualified deployments. We scope usage and routing before launch so it supports the lead path without turning the offer into a generic add-on menu.

%
Annual discount after month two
Move to annual billing once the engine is producing, for better client economics.
New
New and custom features
We take your requests case by case to make this tool even more effective for your business.
Compare the public entry point and scoped deployments
Feature IndependentStarts at $150/mo NetworkQuoted PEO partnerQuoted
Full Proofline engine✓✓✓
White-label embed✓✓✓
Your rate card support✓✓✓
Verified lead deliveryIncludedScopedScoped
Voice assistScopedScopedScoped
Email and SMS alerts✓✓✓
Webhook and API accessNo✓✓
Basic analytics and reporting✓✓✓
Advanced analyticsNoLimitedFull
Multiple domains and usersNo✓✓
Priority supportNo✓✓
Custom integrationsNoNo✓
What no rollout changes

The proof standard does not move.

Same engine in every deployment

The same math, sourcing, report structure, and CPA-checkable proof standard run in the independent broker entry point and in larger rollouts.

You own every lead, always

The record is created for you and belongs entirely to you. PEO Tools does not receive it, resell it, or route it anywhere. No commission, no marketplace toll.

Neutrality holds in every deployment

The engine shows a no when a PEO does not help. That honesty is not a feature we ration.

Voice is a layer, not a paywall.

The engine, the math, and your lead ownership are identical with or without it. Voice assist only changes how many prospects make it across the line, never what the report says or who owns the lead.

The free model

Free until first verified lead.

Independent broker plans start at $150/mo after that. Network, multi-office, and PEO partner deployments are quoted based on rollout. No commission, no marketplace toll, and the broker owns the lead.

That is the whole model. The engine has to earn the relationship before it bills you, which only works if the engine is good enough to bet on. We think it is, so we put the risk on our side of the line.

Two more layers

Scoped on a call, when the gap is bigger than the engine.

ProofhouseAvailable

The broker site itself, built to convert rather than just confirm you exist, and a credible home for the engine. Fixed scope, not an agency. Scoped on a call.

DeckGenComing

Turns mismatched multi-PEO quotes into one broker-branded recommendation, with the Proofline number carried forward. Pricing goes to the list first.

Running the engine under a whole network, across multiple offices, or with a PEO partner channel? The rollout is scoped together on one call. .

Go be the prospect

Do not decide from the public number. Go be the prospect.

Run it on a live, sample-branded deployment and watch the engine prove the PEO case, line by line. Then judge it as a deal-conversion layer, not a commodity software line item.

Running a network or multiple offices? .
FAQ

Frequently asked questions

Who is this page for?

This page is for independent PEO brokers evaluating PEO Tools, Proofline, Proofhouse, DeckGen, or related broker-owned sales infrastructure.

Does the page content render without JavaScript?

Yes. The primary headings, copy, metadata, schema, and FAQ are authored as static HTML in the page source.

Who publishes this page?

This page is published by PEO Tools, a software platform built for independent PEO brokers.